We’re often asked, “what should I put in my sponsorship proposal?”. This isn’t the question you should ask a company you’re seeking sponsorship from. Usually, if we have to suggest what to include in your proposal, your offering may not be strong enough to earn a sponsorship. We wish we were able to sponsor everyone who wanted to represent us, however, that’s just not possible. Below we tried to outline some basic information to help you on your proposal development.

Sponsorship proposals are essentially your plan for exposure on your vehicle, team or program. So take this as an opportunity to capture the essence of your program, your vehicle, your driver(s) and/or maybe even yourself.

Now that we’ve given you “the talk”, here is some tangible advice that may help you. Remember, we receive thousands of proposals every year. So be creative, make them fun, think about how you can offer things that other’s can’t and always try to understand that the more value you bring increases the likelihood of your proposal being considered.

In a sponsorship proposal, we’re looking for the following at the minimum.

– Information about you, your program/team, etc.
– Information about the vehicle(s).
– Pictures of your vehicle.
– Your event schedule.
– Your plan for exposure (media, other partnerships, etc).
– Your social media handles/links, links to your websites.
– Other current sponsors.
– What you’re offering (high res images, livery placement & sizing, exposure plan, etc.).
– What you’re looking for from Konig.

Again, remember that your proposal will be reviewed and considered along with all of the other proposals we receive. So when you put together your proposal you may want to think about that. Figure out what you can offer that will bring value and what makes you unique and what will position you above others with similar builds.