Our good friend Ali Arsham at Gogogear.com who runs the number 33 Hyundai Genesis in NASA’s USTCC series brought both the Genesis and the USTCC Kia Optima pacecar featuring 18” Konig Backbone wheels to the San Francisco International Auto Show back in November. As you may have seen on here before the Genesis Coupe is running Konig Kilograms in 18″. The race cars received excellent feedback from the audience.
The showing gained interest from men and woman alike; that is, men and woman interested in race cars. The show was sponsored by the San Francisco Chronicle and AutoTrader.com. This gave some of the larger manufactures a chance to show off their latest and greatest. At the event there was a booth setup for “Ride and Drive” which hosted such manufactures as GM, Nissan and Scion. This allowed the spectators to sign up and drive the cars around under a normal setting. In the past Chevy had something similar; “Rev it Up” allowed the drivers to put the cars through 1000ft drag stretch, autocross course and other exciting transitions to get the car loose and leave you smiling the whole time. While this was not nearly as exciting, this was something that 99.999% of the people who were at the show were interested in. How does the car drive on the road everyday and is this the car for me? This gave the spectators the opportunity to drive the car around under supervision with a representative from each company. This allowed the potential buyers the ability to ask questions and get answers on the fly. Traction control remained on so clipping perfect apexes was unavailable during the 15 minute session. The spectators loved the Hyundai Genesis Coupe so much that they even posted a picture of it on the SF Auto Show website.
http://www.sfautoshow.com/special-attractions/aftermarket-alley/
At the show they had a display set up that let spectators view the USTCC race cars and were given the opportunity to get information about USTCC series. Having the vehicles displayed sparked interest as to both the beautiful Konig wheels that were displayed on the race cars but also gained interested in the sport. People were grabbing the Konig information pamphlets faster than they could be replaced.
We can’t thank all of the members of USTCC enough especially the wonderful people of team Gogogear.com racing!
