Micky Slinger of PASMAG sat down with Brian Fox of Fox Marketing to clear the air on getting sponsored.
For decades Konig Wheels has sponsored individuals and their rides. Understanding the business aspect when it comes to approaching a company about a sponsorship is crucial. Companies can not sponsor you because you have a great looking vehicle alone. They are exchanging exposure and other tangible elements, with you, for their product. Sponsorship is essentially a extremely delicate barter of sorts.
“Have the mindset of talking partnerships, NOT sponsorship, there is a difference.”
Partnerships was one of the talking points that stands out in this article, which at Konig Wheels cannot be stressed enough how important the focus on relationships are. Regardless of your ride, taste, or funds, the dedication to working together for the exposure that benefits both sides of the “partnership” is what gets noticed and ultimately gets you sponsored.
Fox Marketing Honda HRV on Konig Oversteer wheels. This HRV was built for HONDA to be debuted at SEMA 2015.
Be sure to check out April/May’s issue of PASMAG for some the most valuable insight for enthusiasts who want to succeed in getting sponsored.
